Airbnb is to allow hotels and other accommodation providers to list on the site for the first time through an official third-party distribution network.
SiteMinder will be the first platform to act as a channel manager on a global scale so that its portfolio of properties can be featured alongside existing properties form Airbnb hosts.
The deal is not exclusive, with SiteMinder the first of a number of distribution platforms expected to be given connection rights to Airbnb over time.
The connection will be available from March 2018 but SiteMinder has been working with a select number of hotels in different markets around the world to test the service.
Hotels and B&Bs have listed on Airbnb in the past but have done so independently and not through a third-party distribution service.
In a signal Airbnb has the online travel agencies in its sights, the company says it will charge a service fee for hotels and accommodation providers in the region of 3% to 5% — much lower, it claims, than that of OTAs which can charge as much as 30%. Airbnb will also not require hosts to sign contracts, and it will manage all payments and transactions.